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Design for Demand: Making "Magic" Can Guide your Innovation


John Crombie (Vice President of R&D, Centaur Sports Medical)

Location: 210B

Date: Tuesday, February 6

Time: 10:15am - 11:15am

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: Product Development Best Practices

Vault Recording: TBD

Like magic, innovation is the exploitation and transformation of a shared worldview to achieve astonishing results. Both magic and innovation are at the intersection of expected norms and unexpected outcomes. Done successfully, they share a development process that systematically dissects customer expectations into individual elements that can be evaluated and manipulated to exceed expectations. In this workshop, you’ll learn how an understanding of the creation of magic illusions can be used to stimulate novel approaches to new product innovation. And yes, you will learn magic!