February 6-8, 2018Anaheim Convention CenterAnaheim, CA

Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.

Just Like Magic Workshop (Cont'd): The Magic and Innovation Connection

Pass Type: Conference (Paid) - Get your pass now!
Conference Track: MD&M: Product Development Best Practices
Recording: TBD

Like magic, innovation is the exploitation and transformation of a shared worldview to achieve astonishing results. Both magic and innovation are at the intersection of expected norms and unexpected outcomes. Done successfully, they share a development process that systematically dissects customer expectations into individual elements that can be evaluated and manipulated to exceed expectations. In this workshop, you’ll learn how an understanding of the creation of magic illusions can be used to stimulate novel approaches to new product innovation. And yes, you will learn magic!