Welcome to the Advanced Manufacturing West 2019 Presentation Store. Here you can view and download conference and/or show floor theater presentations before, during, and after the event. If you’re looking for a presentation from a specific session that you’re unable to find here, note that it’s likely because the presenter has not provided permission for external use or has not yet shared their presentation with us. Please check back after the event for a more complete catalogue of available presentations.

User-Centered Design Is Dead

John Bernero (Chief Operating Officer, M3 Design)

Location: 210A

Date: Wednesday, February 6

Time: 9:15am - 10:00am

Track: MD&M West: New Technology & Next-Gen Design

Vault Recording: TBD

User-centered design is dead. Yes, we said it. And we meant it. Of course, user-centered design is critical to the success of most, if not all, medical products. But the user is just one piece in the large and complicated puzzle that is the product journey. There are many other stakeholders that contribute to a product's ultimate success. If anyone in the chain has a poor experience, your product's success is put at risk.

Topics covered include:
  • User-centered design versus stakeholder-centered design – who will win the battle?
  • Identifying the stakeholders for your product
  • Challenging your perceptions of user design through examples of companies managing

Presentation File

UserCentered_Design_Is_Dead.pdf