Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.
Ernesto Nogueira (Founder and Managing Director, ValueConnected)
Location: Tech Theater, Booth 637
Date: Thursday, February 8
Time: 11:30am - 12:15pm
Pass Type: Expo (Free), Conference (Paid) - Get your pass now!
Free Content & Activities: Tech Theater
Vault Recording: Video
Medical Technology is the most innovative industry in the world; in fact, there is one new patent issued every 50 minutes. Such a high rate of innovation highlights the main challenge for manufacturers and distributors: there is simply not sufficient funds to cover all medical devices and products in the market. So what can medical technology companies do to ensure their products are reaching patients? Attention: this is NOT a technical session, as you will learn how to incorporate strategic and tactical aspects from payers and providers into product development and sales.