Welcome to the MDM West Presentation Store. Here you can view and download conference and/or show floor theater presentations before, during, and after the event. If you’re looking for a presentation from a specific session that you’re unable to find here, note that it’s likely because the presenter has not provided permission for external use or has not yet shared their presentation with us. Please check back after the event for a more complete catalogue of available presentations.
Jeevak Badve (Principal, Director of Strategic Growth, Sundberg-Ferar Product Innovation Studio)
Date: Tuesday, February 11
Time: 10:45am - 11:45am
Track: MD&M Conference: User-Centered Design Strategies & Tactics for Faster Product Development
Vault Recording: TBD
Your medical product and service designs must be above reproach from a functional standpoint. But what about from an emotional standpoint? Every successful product is always a blend of functional and emotional attributes. You have to consider the industrial design perspective that looks at the emotional forces at work in your product. These emotional elements are evoking a response from your users, whether you’re taking ownership of them or not. So how do you design products that evoke the right response? During this session, the speaker will highlight: